If you haven’t already, take a look at Monster for Publishers, which utilizes the job board’s Career Ad Network (CAN) to help publishers earn commission off of Monster’s products.
It’s a new way for people to monetize their websites with Monster.com career widgets. The CAN promo site says earning money is as simple as 1, 2, 3:
1. Place widget on your site
2. Send traffic to Monster
3. You get paid!
According to CAN, after you agree to become a Monster Publisher and add the widgets to your site, they can earn you 17% of job or resume purchases, $1 for a new seeker resume, or .50 for a new seeker account.
Monster says that this kind of partnership will result in a 50% uplift in job views and a 100% uplift in job response.
Click here to see a sample site.
Popularity: unranked [?]
June 15th, 2009 at 2:45 pm
If I am a publisher, do I want to offer a “Pay-to-post/classified/keyword” search job board which can be found on every other site on the web which offers no residual income or do I want to offer something different, something unqiue, something I can build equity in? Vanessa wrote about this not too long ago –
http://www.cheezhead.com/2008/11/17/vedrealmatch-powering-1200-job-channels
As employers abandon the pay-to-post pricing model, publishers that offer online recruitment solutions will need to offer products that are sellable.
June 15th, 2009 at 3:31 pm
Rafael – I know you guys are getting lots of publishers to sign up but are they making more then they would using monster? Its great that you have a different model but is it actually paying them more money? Different is only better if they make more money using your channel.
June 15th, 2009 at 4:32 pm
Recruit – Of course, who wants to be different and not make money? If YOU were going to start building an online recruiting business or franchise today would you choose a pay-to-post pricing model or something different, better and less risky for the client? So you know, we don’t expect publishers to take our word for it…we let them speak with our existing partners. I’ll tell you something that the job board neophytes don’t seem to know…when you launch an online recruiting franchise in any major metro or key industry vertical, you don’t want to offer the same thing they already have with Monster, CareerBuilder, Hotjobs etc. You want to offer something better and something different otherwise there is no point in even trying it and the sale never happens. Our sales happen because employers have pain when paying-to-post and they don’t want to pay upfront anymore! They have pain weeding through resumes; they don’t want to do this anymore. They have pain posting on multiple sites; they don’t want to waste time on this anymore. So solve the pain the other guys inflict and you will create a client! Offer more of the same and you are just adding to the problem.