TweetMyJOBS, a Twitter job board, is offering a new service to clients called SMART Tweet. SMART stands for Social Media Applicant Recruiting Tool.
“Companies want more than the ability to simply post their jobs on Twitter,” says Gary Zukowski, Founder and President of TweetMyJOBS. “They want branding, targeted marketing, analytics, and value. SMART Tweet helps companies and recruiters develop a well thought out strategy and process for using Twitter for recruiting purposes.”
The basic components of SMART Tweet include identifying which of the 5000+ TweetMyJOBS Job Channels to use to reach candidates, customization of tweets, selection of key words for Twitter hashtags, analytics to monitor progress and make any needed changes, and the use of TweetMyJOBS’ TweetMark process to brand companies’ tweets and promote their presence on Twitter.
“SMART Tweet is the most cost effective and targeted process available to companies and recruiters,” said Zukowski. “This process helps companies do more than get their jobs on Twitter. It provides a process to produce tangible results.”
SMART Tweet can be implemented via an automated electronic feed to TweetMyJOBS for companies posting a large quantity of jobs or manually for recruiters with a smaller number of open positions.
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