DirectEmployers, a nonprofit consortium of U.S. corporations, has partnered with TweetMyJOBS, a Twitter job board, to offer SMART Tweet for free to its member companies. SMART Tweet leverages social media and Twitter for recruiting purposes and stands for ‘Social Media Applicant Recruitment Tool.’
“The goal is to constantly provide our members with the best avenues to increase labor market efficiency and reduce recruiting costs,” said Chad Sowash, Vice President of Business Development with DirectEmployers Association. “Social media has exploded onto the scene, although leveraging this new and interactive medium for recruitment has seemed quite nebulous for many companies. That’s why DirectEmployers was very eager to partner with TweetMyJOBS, who has established themselves as leaders in this area, to help our member companies better analyze the advantages of social media recruitment.”
DirectEmployers members will have their jobs posted on TweetMyJOBS for free. This will begin a DirectEmployers’ SMART Tweet pilot to help member organizations better understand social media’s recruiting value.
Upgrades such as TweetMyJOBS’ TweetMark™ and increased targeting of job seekers will also be available to DirectEmployers membership at a discounted rate.
“We are thrilled to be partnering with such a prominent and well respected organization such as DirectEmployers” says Gary Zukowski, Founder and President of TweetMyJOBS. “We are confident that we will be able to add tremendous value to DirectEmployers’ members as well as the millions of job seekers across America and the world looking for work.”
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June 25th, 2009 at 11:46 am
Way to go, Chad! Great program.. and FREE!
June 26th, 2009 at 10:43 am
Thanks Linda…
June 28th, 2009 at 12:31 pm
@chad,
Are there any success stories with TweetMyJobs from employers (not agencies)? An anecdote here and there is not a success story…to me.
I’m trying to figure out a good way to use Twitter to recruit and using it as a “job posting” channel worries me because of the amount of “static/noise” that can be generated.
Meaning, “information/jobs” loses its quality when it goes out untargeted and this “loss of quality” increases exponentially the broader the channel. A broadcast at 140 characters can only be so targeted..and that’s not much..especially when you are competing with all the other twitter accounts that people are following.
It’s a low spoken voice in a very large crowd…and all are talking at one person…through tweets.
I’ve basically come to the conclusion that, in regards to overall successful recruiting, Twitter can be used as a sourcing tool…and not as a broadcast tool for jobs. It would be cool to be proven wrong on that one.
The general broadcast of a job will result in more unqualified applicants…the last thing anyone needs.
I would love to see if a company has/is integrating private employee twitter accounts with their employee referral program. Now that could get highly targeted.
July 2nd, 2009 at 8:54 am
Hence the pilot Sean… I’ll share hard numbers as well as anecdotes…