http://www.cheezhead.com/2009/07/01/jc-kennedy-and-onrec-combine-forces/ Insight and opinion from the world of employment. Fri, 13 Nov 2009 04:01:22 -0700 http://wordpress.org/?v=2.8.6 hourly 1 http://www.cheezhead.com/2009/07/01/jc-kennedy-and-onrec-combine-forces/comment-page-1/#comment-118581 Jason Wed, 01 Jul 2009 22:50:29 +0000 http://www.cheezhead.com/?p=7119#comment-118581 Onrec and Kennedy's recruiting conferences are bound to fail in the long run. These conferences are totally dominated by self-interested vendors and observers of the recruiting and staffing function, not actual practitioners or people who have actually have had to leverage the processes, systems, strategies, that are being discussed. Conferences that are produced primarily as as a medium for vendors and exhibitors to access "selling" to buyers (such as Onrec and Kennedy) will be in the decline. Conferences that are content focused, and are produced with the participant in mind (such as professional organizations, and high-end conference producers like Linkage, CEB, etc.) are gaining in credibility when in comes to the ultimate buyer (corporate HR and recruiting professionals) spending on these costs. As a practitioner, I can tell you that my own circle of professionals in this space have clearly recognized that our limited budgets will no longer support these multiples of conferences...and when it does come to actually going to a conference: content will be king. Having a conference agenda, so totally dominated by people who want to sell to me (selling from the platform is a no-no), will be receiving the thumbs down from me. In the end... watch for further consolidation! PS: ERE...watch out... if your content is so focused speakers who have big brand name companies (google, Microsoft, etc.) even though those speakers are not good presenters or their content is crap...you are at risk too from losing audience. Onrec and Kennedy’s recruiting conferences are bound to fail in the long run. These conferences are totally dominated by self-interested vendors and observers of the recruiting and staffing function, not actual practitioners or people who have actually have had to leverage the processes, systems, strategies, that are being discussed. Conferences that are produced primarily as as a medium for vendors and exhibitors to access “selling” to buyers (such as Onrec and Kennedy) will be in the decline. Conferences that are content focused, and are produced with the participant in mind (such as professional organizations, and high-end conference producers like Linkage, CEB, etc.) are gaining in credibility when in comes to the ultimate buyer (corporate HR and recruiting professionals) spending on these costs. As a practitioner, I can tell you that my own circle of professionals in this space have clearly recognized that our limited budgets will no longer support these multiples of conferences…and when it does come to actually going to a conference: content will be king. Having a conference agenda, so totally dominated by people who want to sell to me (selling from the platform is a no-no), will be receiving the thumbs down from me. In the end… watch for further consolidation! PS: ERE…watch out… if your content is so focused speakers who have big brand name companies (google, Microsoft, etc.) even though those speakers are not good presenters or their content is crap…you are at risk too from losing audience.

]]>