CareerBuilder says they want to help companies connect with the growing rankings of social media users, and to do so, they’ve created a social media recruitment brand management service.
Sounds like a mouthful, right? But the solution is simple: to help employers develop ‘a deep and beneficial relationship with their target talent through customized programs, one-on-one advising, quality content creation and ongoing communication monitoring.’
Personified, CareerBuilder’s consulting arm, has been tasked with managing this new service. Two kinds of packages are offered. The first, a basic offering, includes monitoring communication on sites like Facebook, responding to comments, posting new content, running monthly reports, and removing inappropriate posts.
An advanced campaign includes creating recruitment content, launching mini marketing campaigns to promote employer benefits, crafting content and campaigns at targeted talent, engaging current employees on Facebook page, finding employee advocates who enhance your brand, helping recruiters use the page to engage candidates, and creating ads and reserve space on Facebook.
Employers may ask, why should we outsource our social media strategies? You could do it yourself, but CareerBuilder explains why you may want to rethink taking on such a task:
- Outsource daily or weekly administrative burden
- Conduct open, two-way dialogue with fans and build new talent streams
- Maintain a unique and genuine company image by participating in
communication with fans (job seekers and employees) - Uncover what job seekers think of your company, what piques their
interest in employment opportunities, and more - Create a relationship that benefits the company and job seekers
- Segment messaging to reach target talent
- Provides your company with a personality and point of view
“As more people collaborate and connect online, maintaining a social media presence is essential to become part of the valuable conversation,” said Mary Delaney, President of Personified. “Despite the benefits, many organizations lack the time and resources to proactively manage their social media presence. Our new service acts as an extension of a company, helping them make the most of their social media efforts by posting content; attracting participants, fans, and followers; and listening, understanding and responding to job seekers. All of this is done while maintaining a unified brand voice.”
Pricing was not disclosed on the site, but one can bet that these campaigns aren’t going to be cheap. Monster, for example, is known to charge around $12,000 for the initial social media set-up and $1500 per site if you just want a Monster job feed appended to a specific social media channel.
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July 2nd, 2009 at 4:56 pm
This is interesting news, it reminds me of Susan Burn’s latest blog post on Talent Synchronicity and ERE.net. Looks like it will be a little pricey though.
It’s interesting that a job board company is doing something like this, good for them. Seems like a progressive step forward for the web 1.0 monsters. Thanks for the great article!
July 7th, 2009 at 9:53 am
This is very interesting that Career Builder is doing this? We saw the writing on the wall and decided to create something completely new and different for job searching and social networking. A one stop shop if you will.
July 7th, 2009 at 2:59 pm
Speaking of social media strategies, I think that starting a profile with as many social networks as possible will definitely help get your resume and name out there. Besides the main websites such as LinkedIn, CareerBuilder, Facebook, Twitter, etc., I would suggest OneCubicle.com. It is a new social network that combines the professional characteristics from LinkedIn and the social aspects Facebook. It has helped me find internships and jobs in California. Give it a try!