Adicio, a developer of Web-based classified advertising solutions, has announced a strategic partnership with ITZ Publishing, a national Web site development and sales training provider.
The agreement will allow Adicio’s clients to access ITZ Publishing’s services to assist sales staff members with online sales and direct sales for clients who don’t have an existing in-house sales team.
“The key to engaging print sales people in online sales is providing them with a clear understanding of what they are selling and what it is worth.” Greg Swanson, CEO of ITZ Publishing, said. “Our sales training provides clients with a compelling value proposition that their sales people can explain and their advertisers will understand so they can meet and exceed their online revenue and strategy.”
The ITZ sales training program will offer Adicio clients independent audience research, consumer behavioral research and presentation tools designed to increase the relevancy and impact of the research, as well as the creation of sales collateral, including sample ads and proposals. Clients also will have access to training in prospecting and appointment setting and direct sales by ITZ’s sales staff.
“This new partnership assists select clients with their online sales efforts and gives them access to valuable resources and sales staff at a time when media companies need it most.” Tony Lee, Chief Alliance Officer of Adicio, said. “The fact that ITZ can provide feet-on-the-street sales help is very appealing, especially to smaller sites that are eager to receive direct sales support in addition to the many services we provide, including real estate, automotive, job and resume database platforms, full e-commerce functionality, virtual job fair technology and targeted data aggregation.”
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July 7th, 2009 at 2:22 am
This is great information. Appreciate your perspective on sales.