We’ve been in business doing SEO since 2005. For the longest time, we stayed away from getting into SEM or PPC for the simple fact that the bandwidth wasn’t there to manage such projects. And we stayed away because of having such a strong belief in organic’s superiority over paid advertising.
But things have changed over the past few years.
First, the din of requests for help from current SEO clients was too loud to ignore. Second, and most importantly, pay-per-click advertising has evolved from being general search engines like Google to our own industry’s search engines such as Indeed to social networking sites like Facebook and many, many more. (If I were a betting man, I’d predict Twitter will join the PPC fray as well.) It’s become the default advertising platform for just about every site.
That’s why we’ve launched HirePPC.
With recent stories from The Wall Street Journal pointing to an increased usage of pay-per-click advertising by employers, we believe the opportunity is there to better help companies take advantage of existing opportunities and future ones. From the WSJ article:
United Parcel Service Inc. launched a search-marketing campaign last fall to recruit truck drivers for the winter holiday season. Search-engine users who entered phrases such as ’seasonal jobs’ or ‘part-time jobs’ were likely to see an ad directing them to UPSjobs.com. From there, job hunters could review a list of openings at the delivery company, watch a video about working there and apply for positions.
UPS says it received more than 150,000 applications from the campaign, at an average cost 75% to 80% cheaper than print ads. ‘We’re cutting newsprint wherever we can and trying to move more to online media,’ says Matthew Lavery, corporate work-force planning manager. “Google is outperforming other online media.’
Not quite sure what PPC is or whether or not you should do it? Checkout our Top 10 Reasons to Try PPC (PDF). And if you really want to dig into pay-per-click advertising, click here to get our white paper on the topic. Google’s Jason Katcher called it, “very well done.”
Hungry for more? Visit HirePPC today and contact us for more information. Or, checkout the blog or follow us on Twitter. Or just make your life easier and do all-of-the-above.
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July 20th, 2009 at 7:27 pm
This sounds like GooglePPC to me. No wonder the guy from Google, who knows nothing about recruiting, liked the white paper. They stand to make money off of this…even though they could care less about our industry. I think they have 2-3 people that concentrate on recruiting.
They lumped Education in w/ Recruiting, and the top Education company probably spends more on Google than the entire Recruiting industry. Why should they care?
They certainly don’t need to put much work into this. People just buy Google because of the name…hence the 3 employees w/ carpal tunnel from answering call ins from ad agencies.
July 21st, 2009 at 4:47 am
Great PPC program. Sounds like good to use for my PPC marketing.