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Author Archives | Dan Schawbel

Dan Schawbel - who has written 2 posts on Cheezhead Recruiting News and Opinion.

Dan Schawbel is the leading personal branding expert for Gen-Y. He is the author of “Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009).” With over 150,000 results for his name in Google, Fast Company calls Dan a “personal branding force of nature.” He is the founder of the award winning Personal Branding Blog®, publisher of Personal Branding Magazine®, head judge for the Personal Brand Awards® and director of Personal Branding TV®.

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the new twitter frontier

Monday, March 23, 2009

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By Dan Schawbel - As Twitter becomes more mainstream, there will be even more applications for its use and a variety of new brands that enter the picture trying to market products and services on this social network. We used to be impressed with brands that had a thousand followers, but now we see celebrities that have hundreds of thousands of followers. One of the most unique and interesting applications of Twitter that has recently exploded is college recruitment. Here are some examples of how colleges are active on Twitter.

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personal branding in a 2.0 recession

Tuesday, March 10, 2009

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By Dan Schawbel - In today’s economy, you’ll find a substantial amount of people on job boards, corporate websites and on social networking sites. Job seekers are fighting for the few job openings left, which are dwindling day after day. In these tough times, creativity and powerful connections is what separates the successful and unsuccessful job seekers and recruiters. The one thing that always remains the same is that the top personal brands always win. Today I want to talk about some future trends and thoughts concerning the collision of personal branding and recruiting in this web 2.0 world and then hear your reactions.

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