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jshaker - who has written 1 posts on Cheezhead Recruiting News and Opinion.

Joe serves as Director of Media Initiatives in the Innovative Media Services (IMS) Department. Although Joe officially began his career at Shaker in 2000, he spent more than 10 previous summers learning the business by working in all departments within the agency. In 2000, he joined the Innovative Media Services Department, focusing on providing online strategies for Shaker’s leading accounts. Click here to find out more about Joe.

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are newspapers dead?

Friday, October 17, 2008

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By Joe Shaker, Jr. - Are newspapers dead? My answer to this question is a resounding No! Newspapers serve an essential purpose in today’s landscape; however the mode in which information is read has changed. Generation X and Y may not be reading the actual printed publication as their parents or baby boomers have done for years, but they are going to newspapers’ Web sites for local news and information as well as interfacing with the paper through various other online modes such as email alerts and social networks. No other media can deliver local news and information better then the newspaper and this information is the “gold ticket” that all other media is trying to capture.

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