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Author Archives | susanb

susanb - who has written 22 posts on Cheezhead Recruiting News and Opinion.

As president and founder of Talent Synchronicity, Susan develops talent strategy solutions through an integrated alignment with core business functions and processes. Susan weaves together technology, social media, branding, P & L experience, and alignment with business directives to create intrinsic value in strategic recruitment and talent initiatives. Susan also serves as executive director for The Future of Talent - a community of senior talent leaders influencing the future of talent strategies to guide their organizations to achieve sustainable and competitive practices. Previously, Susan was Worldwide Talent Acquisition Leader with Waggener Edstrom Worldwide, the second largest privately held PR firm. Susan was responsible for leading and developing a global talent attraction and acquisition function, a workforce planning model, and Agency Executive Board guidance. Prior to Waggener Edstrom, Susan was Operating Vice President of Employment Initiatives and College Relations for Federated Department Stores (Macy's Inc), the parent company of Macy's and Bloomingdales. Susan led the transformation of Federated's recruitment process, employment brand and recruiting technology through a number of key initiatives. Additionally, through her leadership of Federated’s college relations program the company was recognized by Business Week as one of the Top 50 employers for new college graduates. Consulting Services Include: • Integrated Recruitment and Talent Management Strategy Design and Development • Employment Brand Differentiation • Social Media Strategy • Workforce/Talent Planning • Recruitment Leader Development • University Recruitment and Relations Strategy • Recruitment Team Structure and Processes

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talent and the video age

Monday, October 6, 2008

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By Susan Burns - The use of video for recruitment is nothing new. It may not be widely used yet but its nothing new – in 1999 while at Macy’s Inc. we launched our first college recruitment site with 20+ executive video interviews. Even the use of video for candidate interviews is not really new – several years ago video-conference style interviewing was trying to emerge. It never happened, due to many of the same questions that remain today around the use of video resumes.

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Social Networking and Your Talent Strategy

Sunday, June 8, 2008

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Join me this Thursday, June 12th, at 1pm ET for a Kennedy Information sponsored webinar. Event information follows and registration is HERE. You can also reference one of my previous articles Building a Recruitment Strategy in A Social World. The Event: Make Your Talent Strategy Come Alive with the Power of Today’s Social Networks with Susan [...]

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dave williams

Thursday, June 5, 2008

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Have you ever wondered what you would do if you identified a passion outside of your current career? Dave Williams did and the result is, well, quite outstanding! If you haven’t come across Dave previously let me tell you a bit about him. Dave was Senior Director for the Corporate Executive Board [...]

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robert reich

Friday, May 2, 2008

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I’ve always appreciated Robert Reich’s viewpoints and find him a refreshing voice on several topics - education, business and politics. My favorite quote from Reich is, “The market for talent - the sellers of it, the buyers of it - is the most vital market in the modern economy.” Following are some excerpts [...]

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Another Dimension To The Talent Market

Monday, April 28, 2008

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Richard Florida’s work on mapping talent and cities is quite interesting. I heard Richard several years ago shortly after “Rise of The Creative Class” came out and was intrigued. At the time I was living in Cincinnati - loved my job but was less than happy with where I lived. Recently, I [...]

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Recruiting and Social Media

Monday, April 14, 2008

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My interview with Bill Vick on ExtremeRecruiting.TV. Bill’s developing a great series of videos on the recruitment space and the role of technology.

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Building a recruitment strategy in a social world

Tuesday, March 18, 2008

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I began writing a post on social networking the end of January – can’t believe it is already March! Due to a variety of events I’m just getting back to writing and what I quickly discovered is that this is a very different post than I would have shared in January and I think [...]

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