With what appears to be no organized optimization strategy whatsoever, Union Pacific is racking up some nice organic rankings on Google with their .jobs domain.
In this example, they rank Top 5 for “railroad jobs,” a term Wordtracker currently estimates at 252 search queries per day.
Well done, UP.

Listen to mins. 4-5 and you’ll hear ‘Google Guy’ Matt Cutts say the reason .edu’s and .gov’s have such high PageRank, and thus are great sites to get links from, has more to do with the age of their sites and the quality backlinks they have.
For the longest time, SEOs - me included - estimated […]

One of my clients, Background Information Services, recently asked me to oversee their .jobs domain purchase, site creation and optimization. They specialize in employment background checks, but in addition to their core competency, the company is always looking for sales people in Chicago and Cleveland.
As a result, I set-up www.bis.jobs to target users searching sales […]

Haters of .jobs, bow down.
Though it’s taken some time, Google and other search engines are starting to show signs of lovin’ the .jobs domain.

www.GoTo.jobs, the site’s brain center, was recently awarded a Google PageRank of 7/10. This is a high ranking currently shared by such industry standards as SHRM.org and CareerXRoads, sites which have been […]

Since going live about a year ago, .jobs has been quietly building a portfolio of domain name registrants, many of which are among the world’s most recognized employers.
I recently caught up with .jobs chairman Tom Embrescia at this year’s Cleveland-area EMA conference to see what lessons were learned last year, what the future holds, and […]

The following e-mail was recently sent to CareerBuilder clients/prospects:
CareerBuilder.com is constantly looking for new and innovative ways to deliver you access to the most and the best talent. We are pleased to announce .JOBS!
.JOBS is a new address on the web, similar to .com, .net, and .edu. However, .JOBS is the first Internet […]

Big thumbs-up to Microsoft for the most wickedly cool use of a .jobs domain to date: www.mgs.jobs