Archive for the 'marketing' Category

twitter overtakes msn as driver of traffic to cheezhead

May 1st, 2008

I’m officially a Twitter believer. In checking traffic from last month, the microblogging platform overtook MSN search as the No. 6 driver of traffic to Cheezhead.
What’s more, Twitter-generated traffic looked at almost twice as many pages, stuck around about 4 minutes longer and bounced 12 percent less than visitors from the nation’s third largest […]

itzbig launches getyourselffired.com

March 26th, 2008

Candidate-matching site itzbig has launched Get Yourself Fired.com. The move is an attempt to generate a viral marketing campaign around the idea of, you guessed it, getting yourself fired. After which, you can run over to itzbig for a new one.
At the site, you superimpose your face (see pic) on a variety of compromising images […]

jobing ad in los angeles

March 4th, 2008

As seen in my hotel room, promoting an upcoming career fair.

wall street journal covers ‘recruiting 3.0′

February 12th, 2008

Yours truly is quoted in an article out today in The Journal entitled Recruiting 3.0: Web Advances Change the Landscape. It’s a great read.
Some of the highlights include video, podcasting, job board growth, assessments, and social networking.
Another example: Recruiters for Electronic Arts Inc. began perusing MySpace.com and Facebook.com a little over a year ago to […]

latest compete.com data is live, with search analytics

February 7th, 2008

The data junkies out there - and you know who you are - will be happy to know Compete.com’s latest traffic information is live. Debate the accuracy all you want … it’s undeniable fun.

An interesting addition to the traffic numbers is more visible keyphrase data, showing some of the top terms driving traffic to you […]

best and worst super bowl ads, 2008

February 3rd, 2008

My tops and flops, in order.
Tops
1. Bridgestone/”Richard Simmons” - It had Alice Cooper in it. Alice, people!
1a. Bud Light/”Semi Pro” - Will Farrell says, “suck one.” ‘Nuf said.
2. Coke/”Balloon” - Connecting with kids of all ages.
3. FedEx/”Pigeons” - Gotta love killer birds with Terminator inspired headgear. It was also the only ad mentioning Cleveland.
4. Budweiser/”Hank” […]

5 tips for conquering facebook’s social ads

January 21st, 2008

Facebook Social Ads - and how to best use them - is still in its infancy.

However, there are a few trends I see that may help you get the most return for your time, energy and money.
1) Provocative images. Unlike AdWords, Facebook lets you plug-in an image with your ads. Use something that will […]

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