Archive for the 'marketing' Category

careerbuilder is into animal abuse

January 18th, 2008

First, they forced primates into the workplace. Now they’re murdering helpless, animated fireflies and giving spiders a bad name.
Says WSJ about CareerBuilder’s latest ad campaign:
In one ad, an animated firefly answers the call of a man who wishes he loved his job. As the two break into a musical duet, gazing at the stars, […]

the first and only h3 banner ad I’ve ever seen

December 31st, 2007

A leaderboard seen on MySpace.

job site differentiation by design

November 1st, 2007

I’ve been in the online recruitment space for quite awhile. And I can probably count the number of job sites that really got my attention on looks alone with one hand. Otherwise, it’s all main navigation this and HTML that.
There’s nothing particularly wrong with keeping in line with what users expect. Usability tests galore teach […]

‘08 is great for e-mail & seo says hrmarketer

October 24th, 2007

HRmarketer has just released a must-read report for HR vendors entitled, “Trends in HR Marketing: Where HR Suppliers Spent their Marketing and PR Dollars in 2007 and What’s Ahead for 2008.”
Here’s a quick synopsis: E-mail rocks. SEO rules. Print sucks.
For a bit more analysis, however, the following image is a good summation of the past […]

radiohead is brilliant

October 2nd, 2007

In case you haven’t heard, Radiohead, arguably the best band of the last 15 years - OK Computer is the best album of my lifetime - is releasing their new album, In Rainbows, online for whatever price its buyers want to pay. Zero or $1,000, it’s fair game. No record company is involved. Click here […]

jobsinthemoney.com gets much-needed facelift

September 26th, 2007

The bean counters visiting Jobs in the Money now have something appealing to peruse. Of course, I’m not sure finance-types care all that much, but it’s certainly an improvement for the rest of us.
Old Look

New Look

Company director Evan Lesser says, “The new site is a pretty big improvement over the last. Aside from a new, […]

sage lewis sounds-off on facebook

September 26th, 2007

One of my favorite people in the world is Sage Lewis, a fellow SEO here in Cleveland. And whenever we get together, he’s always good for multiple opinions on multiple topics concerning Internet marketing. Realizing I had never asked his 2 cents on Facebook, I thought it would be worth getting on video.

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