If you haven’t checked out Dan Schawbel’s Personal Branding, I encourage you to do so. It’s a variety of, you guessed it, personal branding advice from experts, which comes in handy to any of us hoping to get an advantage on the competition in the world of Brand You. They also have some pretty interesting […]

From today’s Wall Street Journal:

1. Print-ad revenue suffered biggest decline since “at least 1950″ in 2007.
2. Classified ads, third of total, was down almost 17% last year.
3. Gannett Co. saw an 8.3% fall in same-newspaper ad revenue compared to Feb. of 2007.
4. McClatchy’s ad revenue fell 13% in Feb.
5. Media General reported a near 18% […]

If you’re in the employment industry, and, hey, most of my readers are, then you may want to checkout U.S. News and World Report’s “Career Guide 2008,” on newsstands now. Cheezheads should pay particular attention to page 49.
Additionally, The Office learnings are particularly fun. And did you know being a chef really, really sucks? […]

Some stories worthy of your time:
1) ‘New Hampshire Union Leader’ Signs On With Monster - Prices ranging from $50 to $140 above the cost of a print ad.
2) Boston Globe Axing Hundreds, Raising Price - The Globe’s subscription base is already shrinking 7% year-over-year, and the price increase will likely accelerate the attrition.
3) Newspaper Web […]

Oh good. The newspapers have a new revenue stream.
Adicio, the online classifieds solution most notably in bed with some of the nation’s largest print properties, and AfterCollege, a career network for college students and recent graduates, has partnered. The relationship will enable cross-selling and has a revenue-split component to help share the love.
Said Michael Dawes, […]

Earlier this week, Oodle touted their partnership to provide online classifieds to the New York Post’s Web edition. At hearing this, I was taken aback because I seemed to remember others partnering with them for job search.
So, I investigated. Here’s a breakdown:

Oodle only powers certain online classified categories, none pertaining to jobs.
Adicio is the primary […]

Yahoo! announced today that the New York Daily News - the fifth largest newspaper in the country - has signed onto its Newspaper Consortium. Now, the newspaper’s Web site will be able to provide additional opportunities for advertisers, job seekers and all of its users.
Marc Kramer, CEO of the Daily News, said,
The Daily News […]