Facebook is touting their new ad solution, commonly known as Social Ads, to employers. Checkout a recent ad I came across on Google:

Wonder if they’re marketing to recruiters using their own site too?

The following pay-per-click ad caught my eye recently:

The link goes to a page focused on diversity. Not shocking, considering the ad hopes to attract Spanish-speaking candidates.
Diversity job boards have long been seen by employers as a necessary expenditure, made possible by government regulation. And a lot of diversity job sites count on such regulation for […]

It’s just like Craigslist! Well, minus the brand, traffic and um, content.
After launching many moons ago in a variety of non-U.S. markets, eBay’s Kijiji and its free online classifieds are ready to conquer America.
OK, probably not.
For reasons beyond my tiny, public-schooled brain, 800-pound gorillas have a very difficult time penetrating niche markets outside […]

We’ve been utilizing pay-per-click advertising for awhile now, and it’s just becoming too expensive. We want to take some of that money and optimize our site to get more free traffic instead.
This is how most of my sales calls begin.
A little history: Pay-per-click advertising was the bomb when it first hit the scene. One cent […]

“Joel, how do we get more traffic to our Web site?”
It’s a question I get frequently. People are usually surprised at the answer, which seems so elementary if you let it digest awhile: Create content.
Think about it. Let’s say you create one page of content (article, blog post, job description, etc.) everyday for the next […]

If you’re a job board (or any e-commerce play for that matter) who is utilizing Google AdWords but haven’t implemented Google Checkout, the new look might be the catalyst to do so.
Which ad do you think cuts through the clutter more effectively?

Yeah, it’s a rhetorical question.

In typical, lovable, grumpy-old-man fashion, John Sumser got in my grill at Kennedy 2 weeks ago about Google. I wasn’t as cohesive as usual, following consecutive nights of alcohol consumption, but his comments were something like:

Google traffic is crap.
Google is responsible for only 3 percent of my traffic.
Google is a horrible medium to drive a […]