Might be the UK night life or the wine and cheese, but Jobster’s Jason Goldberg has been particularly off-base in his recent criticism of pay-per-click advertising here and here.
He says, “… is cost-per-click really the right model for recruitment advertising? Sure, it’s more efficient to only have to pay when people click on your job […]

Lexiqon is a side project I do for mostly for fun. It’s a search-engine-friendly directory for Web sites, and I’ve just added the ability to submit articles to it as well.
In light of the success of offering Battling Free at no cost this week, I’m going to also offer you the opportunity to post an […]

In a wave that’s sure to have online marketers - both legit and evil - crying in frustration and scared to death, the technology that gives us our innoculation against viruses and keeps us warm with firewall protection now has a new offering: Anonymous Surfing.
According to a product description by Zone Labs: “Anonymous Surfing hides […]

I’m back after a little business and a dash of pleasure north of the border. Special thanks to J.D. and Tony for a good time had by all.
In my absence, looks like a little hell has broken loose via a recent blog post on Recruiting.com entitled “Link Swap.” It even inspired John Sumser to chime […]

EMarketer has a good study out today about the importance of showing up on Page One of a search engine’s results. According to the study, done by iProspect, 62 percent of search engine users click on links returned within the first page of search hits. A full 90 percent of users click on hits within […]

The long tail got a little longer today. I’ve launched my own online job community: Oaseo.
It targets the search engine optimization and marketing industry exclusively. Call it a micro-niche or a micro-vertical.
Why? On the surface, it may seem like a strange endeavor, but to me it seems like a perfectly logical extension into what I […]

If you have a TV and actually watch it, there’s a good chance you’ve seen Ask.com’s new commercial, depicting users of other search engines … ah, who are they kidding? Users of Google, as primitive, ape-like beings. “Hey knucklehead Google user, switch to Ask.com (especially now since the quirky Jeeves guy is gone).”
The problem is […]