Classified Intelligence has recently published “Recruitment Advertising: Moving in New Directions.” The report was based on a fall 2007 survey of 177 recruiters conducted in conjunction with ERE Media Inc., an online recruitment community.
In a nutshell, the survey says recruiters are gravitating toward networking sites (both social and business) and employee referral programs. Print is […]

For you search geeks in the audience, there’s a great article this month in Fast Company about new search engine Mahalo entitle Man vs. Machine. The company, led by abrasive CEO Jason Calacanis, hopes to compete in the search space by replacing computer algorithms with human editorial.
I think it’s safe to say it’s a longshot, […]

Call it whatever you like - pay-per-action, pay-per-acquisition, pay-per-applicant or just plain old “PPA” - Indeed.com announced today at Kennedy that it is currently beta testing a PPA solution with select clients where advertisers only pay for job applicants, as opposed to just visitors. Consider it an evolution from the pay-per-click (PPC) model currently in […]

According to my tools, the phrase “job search” comes in at No. 2 behind “jobs” as the most searched term in our industry. Needless to say, it’s a biggie.
As an SEO for employment sites, I’m constantly tracking the popularity of niche keyphrases and changes in rankings. In a recent perusal of results for “job search” […]

If you’re a job site with a local focus in the US, chances are Jobing.com is on your radar. Adding cities at a Craigslist-esque pace, if Jobing isn’t in your local market today, chances are they will in the near future.
As a result, it was no surprise to me when I saw they were on […]

CareerBuilder has teamed up with Disney to promote a new contest. Submit a video for a chance to be an “Honorary Disney Cast Member for a day on a Disneyland® dream vacation for four.”
OK, so that’s not all that exciting. What is interesting, however, is that CareerBuilder is leveraging pay-per-click advertising on all three major […]

Charlene Li of Forrester Research on how people find Web sites:

The majority of today’s Web users have been online seven years or more, and their site-seeking behavior has become familiar to marketers: search dominates, word of mouth follows closely, and traditional advertising comes in a healthy third. But is Web users’ behavior really so routine? […]