… hello real popularity.
From its inception, backlinks have been at the core of how Google ranks Web sites. With such knowledge, SEOs have been finding ways to manipulate rankings in a variety of ways - link farms, reciprocal links, directories, paid links, etc. Each new strategy has been met with a new algorithmic penalty or […]

HRmarketer has just released a must-read report for HR vendors entitled, “Trends in HR Marketing: Where HR Suppliers Spent their Marketing and PR Dollars in 2007 and What’s Ahead for 2008.”
Here’s a quick synopsis: E-mail rocks. SEO rules. Print sucks.
For a bit more analysis, however, the following image is a good summation of the past […]

A reader tips us off to 2,310 job-related domain names soon-to-be put up for sale in one block purchase:
On or around Nov. 1, the most valuable portfolio of job search-related domains that has ever been sold will be put on the auction block. There are more than 2,300 of them, and given the fact […]

While most of the U.S. braces itself for a bumpy economic ride in the months (can’t bring myself to say “years”) to come, those who rely on advertising dollars and sponsor support for their livelihood are arguably the most nervous. I wouldn’t want to be an employee at Countrywide either.
Search engine optimization pros (SEOs) don’t […]

As an SEO, it’s always fun to come across some old school spam techniques, especially if it’s employment related. Checkout the redirect at RegisterJobs.com.
From this:

Source code.
To this:

Please don’t mirror this strategy. I’m amazed sites are still practicing this crap. It almost crosses the line of funny into sad. What’s more sad, however, may be the […]

If you make your living selling to HR, you owe it to yourself to checkout HRmarketer’s Trends in HR Marketing: HR Buyers’ Behavior 2007. It’s an in-depth survey on the habits and preferences of “HR buyers.”
A few highlights:

HR buyers don’t value traditional print media as a primary source of information compared to other online sources […]

Aside from the ongoing soap opera that is Jobster, featuring Recruiting Blogs this week, an interesting strategy - commonly known in SEO circles as link bait - was on display regarding how to get backlinks to your Web site:
Good ol’ fashioned controversy.
On June 21st, Recruiting Blogs’ Jason Davis made the following plea:
If you would […]