If you make your living selling to HR, you owe it to yourself to checkout HRmarketer’s Trends in HR Marketing: HR Buyers’ Behavior 2007. It’s an in-depth survey on the habits and preferences of “HR buyers.”
A few highlights:

HR buyers don’t value traditional print media as a primary source of information compared to other online sources […]

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Aside from the ongoing soap opera that is Jobster, featuring Recruiting Blogs this week, an interesting strategy - commonly known in SEO circles as link bait - was on display regarding how to get backlinks to your Web site:
Good ol’ fashioned controversy.
On June 21st, Recruiting Blogs’ Jason Davis made the following plea:
If you would […]

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I touched on Google’s new universal search here, but it’s basically the occurrence of verticals, such as news, creeping their way into organic search results. It’s changing how SEOs look at, well, search engine optimization.
Month in and month out, “Cheezhead” is one of my top performing keyphrases. As a result, it’s something I sorta keep […]

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wi·ki - (wĭk’ē); n. pl. wi·kis - A collaborative website whose content can be edited by anyone who has access to it.

It’s been mentioned here and here, but until now I haven’t promoted the Cheezhead Wiki too aggressively. Opting, instead, to see how things might transpire. Knowing a bit more now, here are a […]

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I obviously don’t have internal data, but if you believe that content has a lot to do with traffic (and I do), then the fact that sites like LinkedIn, ZoomInfo and even Jobster make their profiles searchable has a lot to do with growing traffic numbers, brand awareness, sales and a whole lot of other […]

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Even if you don’t know ‘jack’ about search engine optimization, you could probably tell me which of the following would be more appealing to an engine:
1.
2.
If you guessed No. 2, well done. If you guessed No. 1, time for a little refresher.
Basically, search engines like a site that has a lot of deep […]

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A growing number of SEOs I talk to are focusing more and more of their attention on what I’ll call second search. If you’re keeping score at home, first search would basically be like Google’s traditional Web search engine. Second search refers to the opportunities that secondary or vertical search engines offer.
That is, as […]

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