see your ad here

First Amazon’s A9. Then Yahoo!
Now MSN wants to reward frequent users of their search engine.
A long list of the prizes reveals a myriad of gift certificates and Microsoft freebies. It looks as though winners are rewarded randomly, and must act when they see "MSN Search and Win."
I love seeing the search wars […]

see your ad here

First Amazon’s A9, and now this.
According to CNET, it looks like Yahoo! will soon be offering rewards for choosing its search engine over their rivals.
Writer Elinor Mills cover this topic and indicates that choosers could get everything from Netflix discounts to free music downloads.
Will it work? Sure. The question is what percent […]

From Laura Ries’ The Origin of Brands Blog:
Super Bowl Losers
Career Builder
What
is it with the Chimps again? When in doubt, ad agencies seem to drag
out some cute and funny animals. But the real problem is that CareerBuilder is not the leader. The brand that owns the mind of the consumer
is Monster.com, a past high-profile Super Bowl […]

Constantine von Hoffman of CMO blogs, entitled "The Super Bowl is bad for marketing":
All this hype around the Super Bowl actually harms marketing in the
corporate world. It reinforces the idea that marketing is all about
buzz and glitter, not substance. By far the more important parts of
marketing are the far less exciting things like processes […]

Here are my Top 5 pre-dictions for 2006, in no particular order:
1. It’s litigation, baby! - Like parents shut-ting down a good party, expect the lawyers to come out in full force in 2006. Between privacy concerns, content rights, technology ownership and everything in between, lawyers will be busy throwing around the wet blankets.
2. Acquisition […]

Indeed continues to push the envelope of vertical job search integration into the world of general search offerings. And I like it.
If you’re a user of Google Talk instant messenger service, do the following:

Open Google Talk.
Click "Add friend."
Enter "indeedjobs."
Type a message. I chose "Hi."
Then follow the instructions.

Cool stuff. Jobs IM’d to you regularly.
Indeed’s strategy of […]

Looks like Indeed has company at Bloglines:

This is a nice pick-up for SimplyHired and certainly makes an interesting statement to Indeed in the process, who has had their relationship with Bloglines for quite awhile.
I’m surprised Indeed failed to negotiate some sort of exclusive in this deal that would protect such a thing from happening.
Although Indeed […]