
“Intuitively, every hiring manager knows that employing better employees is going to lead to better results,” Ployhart said in the article. “The reality, though, is that many retailers maintain a certain amount of skepticism about the value of investing in frontline service employees.
"With high turnover rates, a problem many HR managers face, and few apparent differences among applicants, many organizations simply opt to fill their sales and clerical staffs with enough warm bodies to meet their staffing demands,” Ployhart added.
The study, which examined 114,198 employees throughout the country, is slated to be published in the Academy of Management Journal. The study analyzed employment applications and test scores to determine job-related knowledge, skills and abilities. The tests were based on personality, situational judgments and experience.
The study also found that stores with a greater percentage of employees with higher test scores outperformed stores that had workers with lower scores and stores with higher-skilled employees had an average of $4,000 more in sales per employee per quarter.
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