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Tag Archive | "AIM Group"

a must-read on recruitment advertising

Thursday, May 14, 2009

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By Vanessa Dennis - The AIM Group just released an in-depth 94-page report on the current state of global recruitment advertising. Recruiters were asked where and how they are spending their money and which sites or tools give the most ROI for each recruitment dollar spent. AIM, which is made up of consultants who are experts in online media revenue, typically does excellent work, and this report does not disappoint. This is a synopsis of the most salient points of the report, many of which are invaluable to any company looking to achieve better results from their recruitment ad dollars. We'll also address where recruiters found the best candidates, why generalist job sites are losing relevancy, the number one niche site, and what every recruiter, ad agency, and ad publisher needs to know for 2009.

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