Cheezhead Recruiting News and Opinion

cb’s brightfuse: a network for the masses

By Vanessa Dennis - Back in February, CareerBuilder quietly launched BrightFuse, a business network that is being marketed as a forum for the masses. Richard Castellini, VP of Consumer Marketing for CareerBuilder, said, "We looked at social networking...and we saw that it's something that's not going away, and that CareerBuilder should be involved with and understand it, so we launched BrightFuse. What's always been the number one way for people to recruit is referrals, which is essentially networking, and it makes sense for us to provide our job seekers with a platform for which they can develop themselves from a professional standpoint."