Tag Archive | "Google"
facebook search will matter
By Joel Cheesman - If you believe Wired magazine, Facebook is Google’s worst nightmare. From a July article entitled “Great Wall of Facebook: The Social Network’s Plan to Dominate the Internet — and Keep Google Out“: "Facebook CEO Mark Zuckerberg envisions a more personalized, humanized Web, where our network of friends, colleagues, peers, and family is our primary source of information, just as it is offline. In Zuckerberg’s vision, users will query this “social graph” to find a doctor, the best camera, or someone to hire—rather than tapping the cold mathematics of a Google search ..." The power of Facebook as a search engine is undeniable and is likely at the heart of how the company will find its way to the pot o’ gold at the end of the rainbow. But until recently, we weren’t really sure what this new search might look like.
Continue reading...introducing HirePPC
Monday, July 20, 2009
By Joel Cheesman - We’ve been in business doing SEO since 2005. For the longest time, we stayed away from getting into SEM or PPC for the simple fact that the bandwidth wasn’t there to manage such projects. And we stayed away because of having such a strong belief in organic’s superiority over paid advertising. But things have changed over the past few years. First, the din of requests for help from current SEO clients was too loud to ignore. Second, and most importantly, pay-per-click advertising has evolved from being general search engines like Google to our own industry’s search engines such as Indeed to social networking sites like Facebook and many, many more. (If I were a betting man, I’d predict Twitter will join the PPC fray as well.) It’s become the default advertising platform for just about every site. That’s why we’ve launched HirePPC.
Continue reading...bing to integrate twitter into search results
Thursday, July 2, 2009
For the day leading into a holiday weekend, there is a lot of linky goodness out there. News on Bing taking on Google, TMZ's beatdown of traditional media and a screwed economy.
Continue reading...the mystery of the social media summit
Monday, June 29, 2009
By Doug Berg - Recently I attended the ERE Social Recruiting Summit at Google's HQ in Mountain View. I was amazed that hundreds of major employers had converged on arguably the largest search engine's campus to discuss their social recruiting strategies. It had me wondering why the event wasn't held at LinkedIn or Facebook. Being at Google, I kept asking people the simple question: "Do you have your search strategy online so that candidates can Google your jobs and find them?" And the answer was consistent: "Nope."
Continue reading...oh, so the collapse is all google’s fault
Tuesday, June 16, 2009
Microsoft's new Bing decision engine points a finger at Google for the nation's problems (YouTube).
Continue reading...bing should increase job search queries
Wednesday, June 3, 2009
By Joel Cheesman - By now you know Microsoft is once again, stupidly valiantly trying to break Google’s sleeper hold on the search market with Bing. They’re even willing to throw $100 million into the endeavor. It’ll be interesting to see how much (or if) traffic increases across the jobosphere once the $100 million ad campaign fires up as a result of Bing referrals. I’m not putting a lot of stock in Bing’s long term chances, but they should make a few more job boards and employers happy in the short term. Here's why ...
Continue reading...google hates your lil’ job board
Monday, March 16, 2009
By Joel Cheesman - SEO expert Aaron Wall recently said in a blog post, when talking about a Google algorithm change, "The January 18th Google update was bigger than 'Florida,' but few people noticed it ... the trend is clear - Google is promoting brands for big money core category keywords." Clear indeed. And the employment space is no different. Well-known brands like Monster, CareerBuilder and Yahoo! HotJobs are seeing some nice gains in search rankings across Google. In contrast, the change is pushing lesser known, wannabe sites and companies out of the rankings picture. These landscape changes are sure to push more marketers to alternatives like social media and vertical search engines, such as Indeed.com and Simply Hired, in order to drive traffic and awareness. It also offers an opportunity for big brand employers to crack the SERPs, where they haven't in the past.
Continue reading...- confessions of a former careerbuilder sales guy
- theladders should stop bait-n-switch tactics
- monstirs sells english are reely good
- monster still really dumb, buys trovix
- jobfox interjects on your behalf
- careerbuilder job app launches on iphones
- vault snags monster exec
- careerbuilder wants you to work at the gap
- sharethis shares share data (e-mail still rules, sorta)
- the slice (8-25-09)
- ax falling hard at careerbuilder? (212)
- theladders should stop bait-n-switch tactics (121)
- grey marketing team – job posting scam (93)
- monstirs sells english are reely good (65)
- a real alternative to job boards (63)
- more job cuts at jobfox (60)
- march: there will be blood (59)
- is jason goldberg killing jobster? (54)
- careerbuilder sales rep’s a real ‘twit’ (54)
- jobing acquires cheezhead (48)
- jobing acquires cheezhead
- jobvite raises $8.2 million
- not your father’s recruiting conference
- 10 reasons why niche sites will survive
- top 5 fastest growing companies in HR
- why niche job sites should band together
- monster’s back-to-school makeover
- the slice (8-25-09)
- a fleeing workforce
- the unconference movement
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Thursday, August 13, 2009
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