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Tag Archive | "Google"

bing to integrate twitter into search results

Thursday, July 2, 2009

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For the day leading into a holiday weekend, there is a lot of linky goodness out there. News on Bing taking on Google, TMZ's beatdown of traditional media and a screwed economy.

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the mystery of the social media summit

Monday, June 29, 2009

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By Doug Berg - Recently I attended the ERE Social Recruiting Summit at Google's HQ in Mountain View. I was amazed that hundreds of major employers had converged on arguably the largest search engine's campus to discuss their social recruiting strategies. It had me wondering why the event wasn't held at LinkedIn or Facebook. Being at Google, I kept asking people the simple question: "Do you have your search strategy online so that candidates can Google your jobs and find them?" And the answer was consistent: "Nope."

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oh, so the collapse is all google’s fault

Tuesday, June 16, 2009

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Microsoft's new Bing decision engine points a finger at Google for the nation's problems (YouTube).

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bing should increase job search queries

Wednesday, June 3, 2009

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By Joel Cheesman - By now you know Microsoft is once again, stupidly valiantly trying to break Google’s sleeper hold on the search market with Bing. They’re even willing to throw $100 million into the endeavor. It’ll be interesting to see how much (or if) traffic increases across the jobosphere once the $100 million ad campaign fires up as a result of Bing referrals. I’m not putting a lot of stock in Bing’s long term chances, but they should make a few more job boards and employers happy in the short term. Here's why ...

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google hates your lil’ job board

Monday, March 16, 2009

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By Joel Cheesman - SEO expert Aaron Wall recently said in a blog post, when talking about a Google algorithm change, "The January 18th Google update was bigger than 'Florida,' but few people noticed it ... the trend is clear - Google is promoting brands for big money core category keywords." Clear indeed. And the employment space is no different. Well-known brands like Monster, CareerBuilder and Yahoo! HotJobs are seeing some nice gains in search rankings across Google. In contrast, the change is pushing lesser known, wannabe sites and companies out of the rankings picture. These landscape changes are sure to push more marketers to alternatives like social media and vertical search engines, such as Indeed.com and Simply Hired, in order to drive traffic and awareness. It also offers an opportunity for big brand employers to crack the SERPs, where they haven't in the past.

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google putting related searches above no. 1 ranking?

Wednesday, March 4, 2009

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Google's testing again. I came across the following results, featuring related searches above the No. 1 organic search result. They're typically in the footer's neighborhood.

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facebook is the new myspace

Thursday, February 12, 2009

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Talk about sliding into MySpace territory. Some of the ads running on Facebook these days are just bad. And why does Google allow these to run?

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