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Tag Archive | "Marketing"

jobing employee gas policy draws great publicity

Tuesday, May 20, 2008

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Congrats to Jobing for pulling off a marketing coup in light of their company policy of providing gas to “about 60 percent” of their employees. (It’s an incentive-based system that also pays a $500 stipend on top of 100 percent gas reimbursement). Granted, you have to drive around in a car covered in semi-dorky Jobing paraphernalia, [...]

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twitter overtakes msn as driver of traffic to cheezhead

Thursday, May 1, 2008

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I’m officially a Twitter believer. In checking traffic from last month, the microblogging platform overtook MSN search as the No. 6 driver of traffic to Cheezhead. What’s more, Twitter-generated traffic looked at almost twice as many pages, stuck around about 4 minutes longer and bounced 12 percent less than visitors from the nation’s third largest search [...]

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Using T-Shirts to Connect with Campus Recruits

Wednesday, November 7, 2007

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I wood! Wood U? Wood is Good! These are just some of the sample slogans that are sporting up on shirts around North America. The T-shirts are part of a campaign Weyerhaeuser is putting on to spread the word about their company and to recruit students. Rhonda Stickley, director of recruiting explains, A little more than two [...]

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