Cheezhead Recruiting News and Opinion

possible hotjobs sale is no deterrent for newspapers – updated

The Yahoo Newspaper Consortium continues to grow despite recent reports that Yahoo is shopping around Hotjobs.

canadian paper integrates 2-D barcodes

Canadian newspaper integrates 2-D barcodes (video).

can mobile save print classifieds?

By Joel Cheesman - Try as they might, print has never really been able to bring the best of the Web to your local newspaper. In a short period of time, free postings online, if you have them posted in the paper, has given way to free postings in print, if you post online. Mobile marketing, however, is a great one-two punch with print and other traditional mediums when combined with SMS, MMS and scan marketing. Imagine a world where an offline ad can drive users to content and brand awareness in real time at the click of a few numbers in their hand. Imagine a world where that activity drives an immediate alert to a recruiter in the form of a phone number and a database of said phone numbers is built for future and ongoing communication.

hearst wants to stick newspaper readers with bill

Video from AdAge.

rocky mt. newspaper says goodbye

‘put arizona to work’ campaign stinks of desperation

Remember the old days of free online if you bought print? Those days are gone. Now the Arizona Republic is so desperate that they’re giving away 5-line ads.

major newspaper publishers file for bankrupty

Philadelphia Newspapers LLC, the owner of the Philadelphia Inquirer and Daily News, has filed for Chapter 11 bankruptcy. The company also owns Philly.com.