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Tag Archive | "personal branding"

focus on your brand, not your school’s

Monday, August 17, 2009

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By Chris Perry - There is no doubt that colleges and universities, both private and public, have their own unique reputations. Each institution’s reputation, or brand, is based on a combination of different factors, including its history, size, location, academic prestige, arts, athletics, resources and alumni. There will always be some schools that are better known or that have stronger reputations than others; however, no matter where you go to college or graduate school, your school’s brand doesn’t make or break your personal brand or the value that you would bring to an organization.

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personal branding in a 2.0 recession

Tuesday, March 10, 2009

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By Dan Schawbel - In today’s economy, you’ll find a substantial amount of people on job boards, corporate websites and on social networking sites. Job seekers are fighting for the few job openings left, which are dwindling day after day. In these tough times, creativity and powerful connections is what separates the successful and unsuccessful job seekers and recruiters. The one thing that always remains the same is that the top personal brands always win. Today I want to talk about some future trends and thoughts concerning the collision of personal branding and recruiting in this web 2.0 world and then hear your reactions.

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