By Joel Cheesman - The following e-mail was sent to me by a former CareerBuilder sales rep. The locations and names have been changed to protect the innocent. They discuss how "selling to HR" is a no-no when trying to make the sale.
Continue reading...Sunday, June 15, 2008
An interesting tidbit for you search marketers out there: Search Engine Advertising: To Click or Not to Click Forty-six percent of HR buyers who use an Internet search engine rarely click a vendor’s sponsored ad, while 33% are somewhat likely to click a sponsored ad. When we asked this same question in 2007, 56% said they rarely [...]
Continue reading...Thursday, May 8, 2008
Yahoo! HotJobs has dumped its date-order results when seeking employment in favor of a Web search-like algorithm. We covered it a few months ago. In addition to it being a regular news item, we thought it made sense to call up Yahoo!’s Kevin Krim and find out more. Most notably, we wanted to find out how [...]
Continue reading...Monday, May 5, 2008
Imagine being a job seeker joining a job site and having your profile automatically matched with employers in a social networking-type environment. You could also think of it as joining LinkedIn and automatically being connected to anyone who matches your interests. That’s how Climber.com CEO Mike O’Brien recently explained his company’s new offering, dubbed RecruiterRockStar. According to [...]
Continue reading...Monday, March 3, 2008
As hard as it is to say goodbye to a foot of snow in March, I’m heading out to sunny southern California this week for an SEO seminar. As a result, blogging will be light. If you find that you just can’t live without a daily dose of Cheez’, I’ve set-up a Twitter widget on my [...]
Continue reading...Thursday, February 1, 2007
A client jokingly forwarded a recent article entitled “Optimizers not optimal for getting site noticed.” The author is critical of the SEO profession, which she believes is riddled with scam artists. For the most part, search engine optimizers are — do I dare say it out loud? — crooks. They promise the sky and all the [...]
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Sunday, June 22, 2008
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