A new survey on social networking by WorkPlace Media shows how when it comes to influencing brand perception, social media still has a long way to go.
Continue reading...Monday, June 29, 2009
By Doug Berg - Recently I attended the ERE Social Recruiting Summit at Google's HQ in Mountain View. I was amazed that hundreds of major employers had converged on arguably the largest search engine's campus to discuss their social recruiting strategies. It had me wondering why the event wasn't held at LinkedIn or Facebook. Being at Google, I kept asking people the simple question: "Do you have your search strategy online so that candidates can Google your jobs and find them?" And the answer was consistent: "Nope."
Continue reading...Wednesday, June 24, 2009
Take a look at this innovative campaign Butterfinger has come up with that will offer four interns the chance to hang out on social media sites, eat free candy and get paid.
Continue reading...Tuesday, June 16, 2009
By Jen Carpenter - A new poll from Jump Start Social Media found that more hiring managers use LinkedIn instead of Facebook or Twitter when researching potential job candidates. Managers say they prefer LinkedIn because it's the most professionally-oriented site and tends to attract more professional people.
Continue reading...Monday, June 8, 2009
By Roberto Angulo - The rise of social media is creating plenty of opportunities for employers to interact with current and potential employees. Sites like Facebook are a fun and easy way to engage with contacts and to have two-way communication with people who are interested in your organization. Twitter is another great tool that allows you to easily blast updates to your followers. At the same time, job boards, especially niche ones, continue to provide good return on investment for employers targeting niche audiences. A perfect example is Craigslist. The site has hardly changed in ten years, yet it remains one of the most effective sites for targeting job seekers geographically. So which recruiting resource is the most effective? Let's take a look at the facts.
Continue reading...Monday, April 27, 2009
By Chris Russell - It is my contention that social media, done right, can greatly reduce a company's reliance on the major job boards, and in some cases eliminate the need entirely. The 'big 3' may not like that theory, but they cant ignore the truth about what's happening online. There are now dozens of great new tools (many of which are free) to find the talent your firm needs.
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Monday, July 6, 2009
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