Cheezhead

Its 3am and I’m in the family room of my overly pimped out seventies bi-level. How that came to pass is a long story, but a much *shorter* one would be how my three-month-old son came to be. He is wide-awake and ready to party right now, and his crooked smile is giving me a bad feeling about a future automobile that someday I may own.

Joel kindly asked me to blog here and I appreciate the regard he holds for my other online jottings. Joel is that unusual combo of cynic and optimist, so I’m delighted to do my best to contribute here.

Joel also has high regard for what is interesting, so the lodestar of my blogging here will be: boredom is the ultimate vice. If I can educate, fine. If I can do my part in the viral petri dish, I will. If I can report on a story with useful information, that will be great. But any time I’m putting zzzzzzzz’s in people’s eyes, I’m failing my vision of my slice of cheezy xtra. As the philosopher Sheldon Flender puts it “we create our own moral universe” and in this one, we gotta be interesting.

One super interesting thing is conflict.

Cmon, we all know that humans love some, sometimes. I’m as polemic as our great Leader, and you can count on me to be contrary with full enthusiasm; with Joel especially no doubt. Case in point: he advised us would-be award winning bloggers that we must lower- case our post titles to match cheezycorp branding. I don’t want to, and Joel can’t make me…unless he can, of course.

Also a little disclosure: since we both like to argue and we live in the same town and we work in the same general industry, its not a surprise that there is a business relationship between Joel and the firm of which I am president. I’m going to take it easy plugging our (extraordinary) products, unless I can entertain you while doing it. Isn’t that the real American Social Contract?

All I can say about our business is that Joel is the best SEO consultant that I know of and I highly recommend his services. He is also a good businessperson, and as this serving of cheesy xtra demonstrates, willing to try new stuff and run with what works. Seems like a pretty good M.O. to me.

So the goal here is two interesting items per month. Lets see how long I can keep that up. My suffering wife would undoubtedly like to know!