Cheezhead

cb’s brightfuse: a network for the masses

By Vanessa Dennis - Back in February, CareerBuilder quietly launched BrightFuse, a business network that is being marketed as a forum for the masses.

Richard Castellini, VP of Consumer Marketing for CareerBuilder, said, “We looked at social networking…and we saw that it’s something that’s not going away, and that CareerBuilder should be involved with and understand it, so we launched BrightFuse. What’s always been the number one way for people to recruit is referrals, which is essentially networking, and it makes sense for us to provide our job seekers with a platform for which they can develop themselves from a professional standpoint.”

experience vs. confidence

By Jenny Floren - With the presidential race and all of the discussion that goes with it, I can’t stop thinking about the debate between experience and confidence.

If a candidate has relevant work experience, but hasn’t developed the “soft” skills to back it up, does that make him/her a more viable candidate? Or what if someone has the confidence to succeed, but doesn’t have the industry experience to back it up – do you trust your gut?

Experience vs. Confidence: When evaluating two candidates, which gets more weight?

talent and the video age

By Susan Burns - The use of video for recruitment is nothing new. It may not be widely used yet but its nothing new – in 1999 while at Macy’s Inc. we launched our first college recruitment site with 20+ executive video interviews.

Even the use of video for candidate interviews is not really new – several years ago video-conference style interviewing was trying to emerge. It never happened, due to many of the same questions that remain today around the use of video resumes.

progressive’s brand strategy and more

By Vanessa Dennis - Just one look at Progessive Insurance’s career site and there’s the immediate impression that this recruiting team gets it. The site offers glimpses into specific careers via short videos, a talent network for applicants, and a selection of career paths so new grads can explore their potential. Their entire application process, from hello to handshake, is published front and center so that applicants remain educated on the evolution of their application.

I spoke with Progessive’s Brand Director of Employment and Marketing and their Manager of Executive Recruiting to talk about their recent push for brand consistency, their internal Facebook recruiting team, and what job board they’ve recently partnered with to supplement their ATS.