Referral Follow-Up

November 15th, 2007 -- by Hank Stringer

My good friend Rusty Rueff (we wrote a book together Talent Force and are still friends) had a few comments about referrals based on his recruiting leadership experiences at Pepsico and Electronic Arts. I thought his view interesting and worth sharing. Take a look - true?

Here is his hypothesis, See if it holds for you?

  % of people who say they will % of people who have
Do something when given the opportunity to refer someone to their company 50% 5%
Do it because there is money associated with the referral 60% 5%
Do it because there is even more money involved 70% 5%
Really tell the truth on how they think about a Referral Program 100% 5%
Do something else to help the Staffing department fill jobs like hand out flyers, send an email, make a phone call 80% 5%
Bring their best friend to work one day to just hang out and let their friend make their own decision 50% 5%
Bring their dog to work 60% 5%
Refer their boss to another company to get rid of him/her 5% 95%

There you have it…;)





One Response to “Referral Follow-Up”

  1. Jason Davis Says:

    Hey Hank. This is exactly why the third party recruiting industry is needed and will be around for a long time.

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