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Metrics and Web Evolution

Thu, Dec 20, 2007

Articles

For anyone that’s tried to track web metrics as an indicator of “reach”, performance (growth), or return on investment it can be a daunting task. One of the most interesting aspects of pursuing an online recruitment strategy is measuring impact and tracking dollars spent. If your ATS is good and your vendor partner is truly a partner this is a bit easier. However, with the increase of channels and growth of social networking this has become even more complex. The Economist provides an interesting view into the evolution of online metrics and a thought for the future. Read it here!





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This post was written by:

Susan Burns - who has written 21 posts on Cheezhead.

Susan Burns founded Talent Synchronicity to offer talent strategy solutions through an integrated alignment with core business functions and processes. Enabling success by further enhancing the essential relationship between business and talent to advantage companies is grounded in Susan’s core philosophy. Susan has leveraged technology, branding, P & L experience and alignment with strategic business directives to create intrinsic value in recruitment and talent initiatives. She achieves objectives through a creative, resourceful, and collaborative approach to planning, development, and implementation. Most recently, Susan was Worldwide Talent Acquisition Leader with Waggener Edstrom Worldwide, the second largest privately held PR firm. Susan was responsible for developing a global talent attraction and acquisition function, workforce planning, team and function leadership, and Agency Executive Board guidance. Enabling success in these areas further enhanced the essential relationship between business and talent to advantage this leading strategic communications agency in time-to-fill and talent planning methodologies. Prior to Waggener Edstrom, Susan was Operating Vice President of Employment Initiatives and College Relations for Federated Department Stores (Macy’s Inc). Her contributions included selection, development, deployment and utilization or recruitment technologies, employment brand development, and corresponding talent-centric initiatives through education and alignment of key constituents. Susan established a platform for continued growth and expansion of talent attraction and acquisition strategies through her leadership in developing and expanding the company’s online branded employment platform Retailology.com, which included macysJOBS.com and bloomingdalesJOBS.com, among others. Consulting services include: * Integrated Recruitment and Talent Management Strategy Development * Employment Brand Differentiation * Social Media Strategy * Recruitment Leader Development * Workforce/Talent Planning * University Recruitment and Relation Strategy * Recruitment Team Structure and Processes http://www.linkedin.com/in/susanburns

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