Archive for the 'Marketing' Category

“Socialnetworkingitis”

March 2nd, 2008 -- by Jenny Floren

I’m on my way to Florida tomorrow to present at ITT’s Future Workforce Solutions conference (which is a phenomenal collaboration between many of the world’s most influential tech companies to prepare our nation’s talent pipeline for the future… more on that later), and the discussion topic I’m leading is “social networking”. As I’m completing […]

Social (Nut)working and Job Boards

January 22nd, 2008 -- by Joe Stubblebine

The question: does a social networking component weaved into a traditional job board have value?

The answer is not so easy. There’s been much discussion lately around this topic, and some pretty interesting M&A transactions in the space. We all know that networking is still very high on the list of ways that […]

Monster - Making the World Go ‘Round

January 17th, 2008 -- by Matt Adam

Hot off the press. Monster’s latest ad in their new “Your Calling Is Calling” campaign has just been released.
Job satisfaction that makes the world go ’round.
This spot follows the previous ones in terms of an eye catching, visually appealing setup with a nice pay off at the end. In my […]

Jobfox Holiday Card

January 10th, 2008 -- by Joel Cheesman


Will Candidates Answer Monster’s Call(ing)?

January 5th, 2008 -- by Matt Adam

Joel recently showcased the new ad concepts being rolled out by Monster.com. As an ad guy myself, I took great interest in seeing how they would be rebranding themselves.
I know this may be the first positive thing said about Monster on Joel’s blog but I have to say at first glance, the […]

Smart Stuff - advertising!

December 21st, 2007 -- by Susan Burns

I just received this email from DWR (Design Within Reach) and thought it was a strong way to (1) engage with prospective talent and/or consumers; (2) send a message about social accountability; and, (3) communicate what DWR stands for - fun, design, creativity, innovation, connection, and a love for design. Take a look - […]

Metrics and Evolution of the Web

December 20th, 2007 -- by Susan Burns

For anyone that’s tried to track web metrics as an indicator of “reach”, performance (growth), or return on investment it can be a daunting task. One of the most interesting aspects of pursuing an online recruitment strategy is measuring impact and tracking dollars spent. If your ATS is good and your vendor partner […]

Google this…..

November 5th, 2007 -- by Susan Burns

Those Google guys have been busy! They’ve been all over the news today with mobile deals and additional dialogue about their social networking alliance. And their driving revenue too! Embedded in an IAC/InterActive Corp announcement was another indication of the value of the online marketplace.
“IAC also announced Monday it struck […]

Feeling the heat at MySpace?

October 18th, 2007 -- by Susan Burns

Murdoch shares an update on MySpace at the Web 2.0 summit in San Fran this week. You can read the article here.
What’s your point of view on the MySpace and Facebook environments and User experience? What about specifically for sourcing and recruitment?
More coverage on the Summit if you want it!

brand-aster

September 12th, 2007 -- by Matt Adam

Cheez tells me that people are actually reading this thing so I better not embarrass myself out here…my personal brand is on the line apparently.
On my mind today is a news story that we have all heard over the past month. The Michael Vick scandal.
Some stories like this are hard to shake […]

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