Archive for the 'Marketing' Category

brand-aster

September 12th, 2007 -- by Matt Adam

Cheez tells me that people are actually reading this thing so I better not embarrass myself out here…my personal brand is on the line apparently.
On my mind today is a news story that we have all heard over the past month. The Michael Vick scandal.
Some stories like this are hard to shake […]

‘dear blogger’ is wrong approach

September 6th, 2007 -- by Joel Cheesman

As blogging evolves - hell, they’re officially considered real media now - the desire for companies to tap into this readership grows. No shame in that. It’s the way a lot of communications departments do it that sucks.
I got an email today that started with “Dear Blogger.” This might work with the Associated Press, but […]

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